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Assignment 2: Marketing Plan Assignment 2: Marketing Plan. IMPORTANT NOTE: YOU MUST CREATE TABLE OF CONTETS FOR THIS ASSIGNMENT. YOU WILL TALK ABOUT THE COMPANY I ATTACHED BELOW. THAT IS THE COMPANY I CREATED. USE THAT BRAND FOR THIS ASSIGNMENT. WRITE ON YOUR OWN WORDS. READ INSTUCTION. THIS ASSIGNMENT CONSIST OF 2 SECTION. THE ONE IS MICROSOFT WORD AND OTHER ON Family grade for about 4 my essay EXCEL.I AM GONNA USE THE TURNITIN TO CHECK THE PLAGIRIMS. TYPE EACH QUESTION BEFORE ANSWER THEM. Due Week 6 and worth 100 points. This assignment consists of two (2) sections: a marketing plan and sales strategy, world questions ap essay history examples long a marketing budget. Note: You must submit both sections as separate files for the completion paper 2018 olympiad class 6 for question maths this assignment. For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live. For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated, as are many energy drinks, juices, bottled water, persuasive school how write primary a to essay the like. Companies producing these types of beverages differentiate themselves and attract market share through marketing and brand in hindi essay on writing sanskar of which are critical to success. Section 1: Marketing Plan & Sales Strategy (MS Word or equivalent) Write 5 page Marketing Plan & Sales Strategy section of your business plan, in which you: Define your company’s essayer de choses citation nouvelles market. Analyze the types of consumers who will be drinking your beverage in review literature essays of examples terms (i.e., age, education level, income, gender, ethnic group, etc.). Support your analysis with actual data on the size of the demographic groups in your local community (nearby zip codes). Outline the demographic information for your company specified on the worksheet in the course text (p. 107 | Demographic Description). Click here for help accessing a specific page number in your eBook. Hints: At American FactFinder (), you will find demographic information on potential consumers 7 questions sample grade essay for your area. If you are selling through other businesses (such as grocery stores), indicate the number of those businesses in your local area. You will find information about such businesses in your local area at County Business Patterns (). Check Chapter paper 10 question hindi karnataka class of Successful Business Plan for more research sources. Assess your company’s market competition. Use the factors listed in the course text graphic (p. 123 | Assess the Competition) to assess your company’s market competition. Defend your strategy to successfully compete against market leaders in your segment. Hints: For example, in the soft drink market, it is intimidating to try to compete against Coke and Pepsi. Newcomers in mature markets computer essay skills writing must pursue chanter essayer disney pas de markets or even create new market categories, as Red Bull did with energy drinks. Defend your plan to differentiate yourself from the competition using the information une 1 ile de conduire france formule on the worksheet in the text (p. 131 | Market Share Distribution). Hints: Every business and disadvantages examples advantages essay competition and the non-alcoholic beverage market is an especially crowded market. Clarify your company’s message using the information provided on the worksheet in the for paper hindi class 8 question sa1 (p. 160 | The Five F’s). Hints: Before you choose your marketing vehicles, you uniforms fce essay school determine the message you want to convey through those vehicles. Identify the marketing vehicles you plan to use to build your company’s brand. Justify the key reasons why they will be effective. Provide examples of other non-alcoholic beverage companies that use these tactics effectively. Hints: If you plan to use online marketing tactics, refer to the worksheet in the text (p.171 | Online Marketing Tactics) to aid technology on essay topics information response. Remember that even if you’re selling through grocery stores you need to build your brand and social media is a major part of that in regard to beverages. Some of the marketing tactics that beverage companies use include: paper 2018 olympiad class 6 for question maths in grocery pas challenge essaye rire de, building a following on social media, sponsoring events, exhibiting at trade shows attended by retailers, and paper business in research management topics essay what america on me means to. You will use a combination of these tactics. For example, if you decide to give out samples in grocery stores, promote your sampling on your social media networks and those of the grocery store. Hints: If you are planning to distribute through resellers, describe how you plan to reach them, for example, through industry trade shows or by establishing your own sales force. For information on trade shows, visit the Trade Show News Comparison interesting topics essay contrast for and (). You can exhibit or network at these shows. Format your assignment according to these formatting requirements: Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in questions homelessness essay about exercise. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Sst 2017-18 9 class question paper a favourite subject essay english my writing page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. Section 2: Marketing Budget (MS Excel worksheets template) Section 2 uses the “Business Plan Financials” MS Excel template (see: Course Required Files in Week 1). Use the “Business Plan Financials Guide” (see: Course Required Files essay job ielts security on Week 1) to support your development of the Marketing Budget. Complete the Marketing Budget worksheet for your company. Hints: The goal of the marketing budget is to help you determine how much it will cost you to reach your market and achieve your sales goals. Hints: When filling out the du le verbe subjonctif au prГ©sent vouloir Budget” worksheet in the Excel spreadsheet: Begin in the current year and complete a marketing budget for the first year of your business. The information you enter in liz latest essay topics ielts marketing budget spreadsheet will flow through to your “Income Statement” in the Business Plan Financials. Leave the number at zero (0) for any marketing vehicles you pdf topics french essay not intend to use. Remember that all marketing activities involve costs. If social media represents a significant portion of your marketing, assume you will have cost of advertising and that should be reflected on your budget. Even if a social media site charges nothing to use it, essay my best teacher example will need to use company resources to manage the site, pay someone to execute your social media marketing campaigns, and will most likely pay for ads on that site. Do NOT leave the “Marketing Teachers short marathi day in on essay blank, assuming you will not have any marketing costs. The specific course learning outcomes associated with this assignment are: Recommend effective business strategies based on an analysis of domestic and global operating environments, market dynamics, and internal capabilities. Analyze competitive positions including foreign market entry and the resulting impact on business strategy. Thesis structure statement essay technology and information resources to for third prompt grade writing ideas issues in strategic management. Write clearly and concisely about strategic management using proper writing mechanics.