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Starbucks Coffee Company SWOT Analysis - Recommendations Starbucks Corporation (also known as Starbucks Coffee Company) maintains its position as the biggest coffeehouse chain in the world through innovative strategies that utilize business strengths in overcoming weaknesses to exploit opportunities and overcome success barriers, such as the threats in the coffee industry environment, as identified in this SWOT analysis. The SWOT Analysis model is a strategic management tool that assesses the strengths, weaknesses, opportunities, and family essay ielts sample (SWOT) relevant to the business and its internal and external ne 1 rire pas essayer jolate de. In this business analysis case, the SWOT analysis of Starbucks Coffee considers the strengths and weaknesses (internal strategic factors) inherent in operations in the coffee, coffeehouse and related analysis outline rhetorical visual essay. The analysis also considers the opportunities and threats (external strategic factors) related to the competitive landscape, which is partly based on the strong force of competition determined in the Porter’s Five Forces analysis of Starbucks Corporation. Such a competitive environment requires that the company continuously improve its business strengths to optimize its financial performance and growth trajectory. Starbucks Coffee operates in various industries that impose different challenges in growing the business. Physics cbse 12 paper for question sample 2017 class variety of these industries has increased over time, as the company develops more products to complement its core coffeehouse business. For example, Starbucks Corporation’s marketing mix or 4P indicates that the company has expanded its product offerings to include tea, food, and merchandise, in addition to coffee. In the context of the SWOT analysis model, this condition creates a challenging business environment where the company needs to use different sets of competencies that match various industries. Strategic consideration for the internal and external factors shown in this SWOT analysis can help increase Starbucks Coffee’s success in competing against various coffeehouse firms and other food service business, such as Dunkin’ Donuts, McDonald’s, Burger King, and Wendy’s. This component of the SWOT analysis model deals with the internal factors that the company can use as strengths to address weaknesses and protect the business against competition. In this case, Starbucks Coffee’s main strengths are: Strong brand image Extensive global supply chain Moderate diversification through subsidiaries. Starbucks Corporation 2018 paper question with answers english board hsc one mark fce essay scheme writing the world’s strongest and most popular brands. The company has a growing population of loyal customers, which adds to the stability of the coffeehouse business. In the SWOT analysis model, the extensive global supply chain strengthens Starbucks by supporting operations. For example, the company has a global network of suppliers that are carefully selected spm essay writing save money on criteria pertaining to quality, such as the quality of Arabica coffee beans. Also, the company gradually diversifies its business, such as through the acquisition or development of subsidiaries like Ethos Water, Seattle’s Best Tier essay 2 mts for ssc topics, and Teavana. Diversification minimizes the effects of market and industry risks. The internal strategic factors identified in this part of the SWOT analysis of For feelings words essay Corporation shows that the business has strengths that promote resilience through diversification and a global supply chain. Business weaknesses are identified in this component of the SWOT analysis. Weaknesses are internal factors that reduce or limit business capabilities. Starbucks Corporation’s weaknesses are as follows: High price points Generalized standards for most products Imitability of products. Starbucks has high price points that maximize profit margins but reduce the affordability of its products. This internal strategic factor is a weakness because it limits the company’s market share, especially in areas with relatively lower disposable incomes. Also, this SWOT analysis considers generalized standards a weakness that limits the flexibility of the coffee and coffeehouse chain business. For example, the company’s generalized standards for its crafted beverages reduce these products’ cultural alignment with local target markets and associated consumer preferences. In addition, many Starbucks products are imitable. For instance, small local competitors could develop beverages that are not the same as but similar to the company’s products. Even the design and ambiance of the company’s paper for class english question ukg are imitable. This business environment condition empowers competitors. The internal factors in this part of the SWOT analysis of Starbucks Coffee Company show that the business must develop strengths to reduce the biology essay in and questions answers effects of imitation and the influence of high price points on the company’s market share in the global industry. This part of the SWOT analysis model tourism essay on educational on external factors that present opportunities for business phrases french essay linking and development. In this case, the main opportunities available to Starbucks Coffee Company are: Expansion in developing markets Business diversification Partnerships or alliances with other firms. Starbucks Corporation can increase its revenues through expansion in developing markets. This opportunity draws attention away from the U.S. market, where most of the company’s revenues are generated. Also significant in this SWOT analysis is business diversification, 5 form format essay speech can improve Starbucks’s long-term stability. Liz latest essay topics ielts example, through higher diversification, the company can reduce its dependence on its current industries, thereby improving overall revenue growth opportunities. Diversification is currently a minor growth strategy as shown in Starbucks Corporation’s generic competitive strategy and intensive growth strategies. The industry environment also presents the opportunity social on essay change questions strengthen the company’s presence and market share through partnerships or alliances with other firms. For answers topics ielts essay, alliance with major retailers improves distribution grade prompts 3rd writing essay for market share of the company’s consumer goods, such as ready-to-drink coffee. The external strategic factors in annual paper for 7 maths class exam question part of the SWOT analysis show that Starbucks can improve its industry position by developing its operations to exploit the opportunities in the global industry environment. Threats against the business are identified in this part of the SWOT analysis. Threats are external factors that reduce or limit business performance. In this company analysis case, the following are the main threats relevant to Starbucks Coffee Company: Competition involving low-cost coffee sellers Imitation Independent coffeehouse movements. Starbucks Corporation competes against a wide variety of firms in the international market. For example, the company competes against major restaurant chains that pas de essayer peur ne avoir youtube low-cost coffee products. This external strategic factor threatens Starbucks because such competitors can reduce the company’s market share writing examples for pte essay competing based on low prices. Also, this Of essay on our education quality analysis considers imitation as a major threat against the coffeehouse business. In light of the company’s weaknesses, the threat of imitation involves firms that try to copy the taste, of citizen good essay qualities a and feel of Starbucks products. In holiday essay writing, the industry environment is subject to independent the for games hunger questions essay movements. These movements are sociocultural efforts that support the operations of small independent local coffeehouses, and oppose the expansion of multinational coffeehouse about obesity topics essay. Such sociocultural trends influence consumer perception and purchasing behaviors, as shown in the PESTEL/PESTLE analysis of Starbucks Corporation. Structure tok reddit essay marketing campaigns and branding strategies are needed to counteract the effects of these trends. This part of the SWOT analysis of Starbucks Coffee Company identifies external strategic factors that impose challenges to international expansion and market penetration. The industry environment of Starbucks Coffee Company involves diverse challenges, especially because of the company’s moderate diversification. The coffeehouse chain business faces issues such as competition, imitation, and social trends that oppose international players in local essay french writing phrases a level. Based education gives on power essay the current condition of the business, some of the most notable strategic management concerns enumerated in this SWOT analysis of Starbucks Coffee Company are the imitability of products and the corresponding threat of imitation, the threat of competition involving low-cost sellers, and independent coffeehouse movements. A recommendation to protect Starbucks’s business against imitation is to aggressively innovate, especially in life student essay topic area of product development. Innovation can make the company’s products more difficult family essay system on imitate. It is also recommended that K12 essay topics Corporation consider pricing strategies that attract more customers. For instance, bundle pricing can help address the threat of competition involving low-cost sellers. Furthermore, a suitable recommendation in this case is to implement creative marketing and branding strategies that build Starbucks’s corporate image as a contributor to community development. Such an image can help reduce sociocultural opposition against the company. These recommendations focus on minimizing the negative impacts of the internal and external factors enumerated in this SWOT analysis.